Balluff GmbH Who we are Balluff is a medium-sized company. Family-run for four generations, it was founded in Neuhausen on the Filder near Stuttgart and has grown into a world-oriented, leading global player. It is a sensor and automation specialist with tradition and customer relationships established over years, which acts simultaneously as an important partner in innovations and as a pacesetter for its customers. Our company opened up to the global market very early on. For example, in the early 1980s, Balluf...

Balluff GmbH
Who we are

Balluff is a medium-sized company. Family-run for four generations, it was founded in Neuhausen on the Filder near Stuttgart and has grown into a world-oriented, leading global player. It is a sensor and automation specialist with tradition and customer relationships established over years, which acts simultaneously as an important partner in innovations and as a pacesetter for its customers.

Our company opened up to the global market very early on. For example, in the early 1980s, Balluff began to continuously expand its production and sales network. Today, Balluff is no longer just at home in Neuhausen, but also has a presence in Europe, Asia, North and South America, and in all other important markets. We have a presence in 61 countries worldwide. This is so we can understand and assist our customers better and be able to provide them exactly what they need: high-quality sensor, identification and image processing solutions including network technology and software for all automation requirements.

As a future-oriented company, we not only focus on the traditional areas of automation but are also dedicated to developing holistic applications for an increasingly digital and connected world. When it comes to quality, we have our own particular ideas. We call it Balluff Quality – a higher standard which goes beyond applicable official standards, not only in production but also in consulting and services.

Our clients also feel that special commitment when we assist them – fulfill their requirements, accept their challenges and develop forward-thinking technologies for them. Because we know that if our clients are perfectly equipped for the future, then so are we. "Innovating automation" is, therefore, our motto.

Our values

We are entirely oriented to our customers.

What do our customers appreciate most about us? Our high quality and reliability, and the true commitment of employees and the partnership-based solidarity they create with customers. These are the foundations for the long-standing relationships with our customers.

For us, customer relations also means listening very carefully to our customers and understanding them so that we can meet their requests and requirements. Ideally, we do this wherever the customer is — whether in Singapore, Spain or Argentina — because we can best support our customers when we are there on-site. This close cooperation with our customers is part of our formula for success, whether in day-to-day business or when developing customized solutions.

We have been successfully following this path for a long time now. In this, we are guided by six core values.

Sustainability
We think and act today for tomorrow.

Reliability
We do what we say and say what we do.

Quality
We have one measure for quality: our customers.

Agility
Our ability to adapt quickly is our competitive advantage.

Success
We are successful because we continuously improve the success of our customers.

Progress
We raise automation and ourselves to the next level.