AUSTIN, TX – Augmentus, a leading innovator in AI and robotic solutions for surface finishing and welding, is thrilled to announce the opening of its first experience center in the United States, as part of its ongoing market expansion efforts. Located in Texas, this new facility is set to strengthen the company’s presence in one of the country’s most vital regions for metal fabrication and manufacturing.
Founded in 2019, Augmentus has revolutionized industrial robot programming, making it more accessible and efficient for manufacturers dealing with high-mix, low-volume (HMLV) surface finishing and welding applications. Leveraging cutting-edge vision-guided technology, Augmentus has developed a proprietary system that functions as both the "eyes" and the "brain" of any industrial robot. The system's advanced 3D cameras capture crucial spatial data, which is then analyzed by an AI model to recommend the most efficient operational paths, even for complex surfaces. This approach significantly simplifies the programming process.
This innovation dramatically reduces the need for specialized technical expertise and minimizes downtime typically associated with reprogramming robotic equipment. With Augmentus, manufacturers can reduce the time required for process automation from several days to less than 15 minutes. This enhancement not only boosts accuracy and operational efficiency but also slashes costs by over 80%.
The establishment of the Texas office marks a significant milestone in Augmentus’ global expansion, following successful deployments across various markets, including North America, Europe, and the Asia-Pacific region.
Strategic Expansion into Texas
The decision to establish Augmentus' first U.S. office in Texas was a calculated move, driven by the state's strong demand and its robust manufacturing sector, particularly in metal fabrication. "Texas is an ideal location for Augmentus to deepen our engagement with key industries and allow manufacturers to physically experience our technology offerings in person," said Daryl Lim, Co-founder and CEO of Augmentus. "Our new office will serve as a crucial hub for both meeting the growing demand of our U.S. customers and enhancing our market presence."
Objectives and Innovations
With its expansion into the U.S., Augmentus is focused on achieving three primary goals:
- Addressing Accelerating Customer Demand: Rapidly respond to the increasing needs of U.S. manufacturers.
- Strengthening Market Presence: Establish a strong foothold in the U.S. market.
- Creating Experience Centers: Develop physical centers where potential customers can conduct proof of concepts and experience firsthand the transformative impact of Augmentus’ solutions.
These experience centers will provide a platform for businesses to share their shop floor challenges and observe tailored demonstrations that showcase the capabilities of the Augmentus platform.
Augmentus System Integrator Program
As part of its 2024 strategy, Augmentus has introduced the Augmentus System Integrator (ASI) program. This initiative empowers System Integrators and Solution Providers to design and implement customized turnkey robot stations using the Augmentus system, specifically for applications such as welding, surface treatment, and finishing. The ASI program offers significant reseller discounts and enhances partner capabilities with robust marketing and lead-generation support. Esteemed partners, including ABB, Kawasaki, and Infinity Robotics, contribute to the strength of this initiative.
"Through the ASI program, we are establishing Augmentus Experience Centers, where potential customers can directly engage with our solutions," added Daryl Lim.
Upcoming IMTS Exhibition in Chicago
As part of its promotional activities, Augmentus will be showcasing its technology at the International Manufacturing Technology Show (IMTS) in Chicago from September 9 to 14. The exhibition will feature demonstration cells that explain the operations of the Augmentus system across various manufacturing applications. Visitors will have the opportunity to see the technology in action and explore potential partnerships or client engagements.
About Augmentus
Founded in 2019, Augmentus is a leading robotics technology company specializing in robot vision and motion planning solutions. Their proprietary technologies enable the rapid digitization of work environments, automated robot path generation, and an intuitive graphical interface, eliminating the need for extensive robot expertise and reducing programming downtime.
The Augmentus platform is compatible with over ten major robot OEMs, including ABB, Kawasaki, Universal Robots, Kuka, and Yaskawa, with plans to expand compatibility with additional robot brands and peripheral hardware. Serving a diverse range of industries, such as aerospace, automotive, maritime, and oil & gas, Augmentus focuses on enabling robotic processes like welding, abrasive blasting, thermal spraying, polishing, and grinding.
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